From agency CEO to Maui founder, now capturing the ocean's wonders—camera in hand, fins at the ready.
The story of Maui begins with Joost Narraina, whose path to becoming an ocean storyteller was anything but conventional. After years in London's investment banking world and leading international sales teams, he found his true calling beneath the surface.
His journey took a decisive turn when he founded Majortale, a content creation agency that allowed him to document marine life encounters around the globe. But simply capturing these moments wasn't enough. He envisioned sharing these profound experiences with others who felt the same pull toward the ocean.
Maui emerged from this vision - an intimate wildlife expedition company that goes beyond ordinary tourism. Named after the legendary figure who understood the ocean's power, it combines Joost's business acumen with his passion for ocean conservation and storytelling.
Today, he leads small groups to witness sperm whales in Mauritius, humpbacks in Tonga, and whale sharks in the Maldives. His approach focuses on creating meaningful connections between humans and marine life, fostering a deeper understanding of these magnificent creatures and their environment.
Through Maui, Joost isn't just creating beautiful content or leading tours - he's crafting transformative experiences that turn observers into ocean advocates. Every expedition is an opportunity to share his knowledge, passion, and respect for the marine world.